The COVID-19 pandemic landed hard in Kentucky, causing economic devastation and isolating artists at the moment they need community the most. Many have lost multiple gigs and opportunities they were counting on to pay essential living expenses. Others are newly unemployed, let go by beloved arts organizations or from service industry employment.
So far $75,000 has been raised from Great Meadows Foundation, Kentucky Foundation for Women, and two private donors to seed the new Artist Relief Trust (ART), which will provide $500 rapid-response microgrants to as many artists as possible, helping offset some of the dire monetary losses artists are facing.
Concern about the pandemic’s impact on artists brought together the coalition organizing this effort. ELEVATOR Artist Resource – a Louisville-based nonprofit whose mission is supporting and advocating for individual artists – is facilitating this timely and vitally important initiative. Coalition partners include: Great Meadows Foundation, Kentucky Foundation for Women, Actors Theatre of Louisville, KMAC Museum, Louisville Ballet, Commonwealth Theatre Center, Louisville Fringe, OPEN Community Arts Center and others, including individual artists and advocates from across the state – uniting artists across Kentucky and creating much-needed financial and community support.
“Our artistic community needs help right now. ART was created to make sure they get that help and get it quickly,” said ELEVATOR founder and board chair, Alison Huff. “We also wanted to make it easy, with money given directly to artists and no strings attached.”
Applicants fill out a short online form and submit one link to demonstrate their work. Awards are based on need, though, not a review of artwork, and funds can be used toward any living expenses artists are struggling to cover. Artists in any discipline who reside in the state of Kentucky, or in Clark, Floyd, Harrison, Scott, or Washington Counties in Indiana are encouraged to apply. Awards will be prioritized based on artists’ immediate needs for basic necessities like housing, food, and health care.
ART is committed to leveraging the $75,000 in seed money to raise even more for artists in need – and is asking YOU to be a partner. Donations large and small can be made through GoFundMe to help make sure our community’s artists get the help they need right now. Anyone interested in more sizable donations or wanting to target certain demographics of artists can contact ELEVATOR for more information.
Another way ELEVATOR is helping to create community for artists is through a collaboration with Culturalyst, a New Orleans-based start-up that is building a national network of local artist directories, with Louisville being the first and a beta partner throughout the process. Culturalyst Louisville is an online directory for artists of all disciplines who reside in the Greater Louisville Area. In minutes, artists can create and activate a unique profile of their work including cover and profile photos, Google-indexed artist statement, links to all online properties, and a full gallery of work (songs, images, video). The directory is public and searchable by medium and genre, among other attributes. It also includes a “tipping” tool allowing artists’ fans to send money directly in support of their ongoing work, as well as a social-distancing-appropriate feature where artists can add their live-stream events to a centralized calendar. Artists or arts advocates who are interested in creating a Culturalyst site for other areas of Kentucky or beyond can contact ELEVATOR to facilitate the connection.
How to connect:
Artists can apply for emergency funds from ART and join Culturalyst Louisville at http://ELEVATORarts.org/. Donations to the Artist Relief Trust can also be made through GoFundMe or through ELEVATOR’s website.
Get creative with ELEVATOR online using #ARTelevates, and watch out for some surprises on social media.
About ELEVATOR Artist Resource:
Developed as an outgrowth of Imagine Greater Louisville 2020, ELEVATOR is a hub for the creators of our community to access resources, professional development, and promotional tools to elevate their economic growth and community engagement. By helping individual artists have a collective voice to advocate for their interests and helping to remove barriers to access, ELEVATOR empowers our creative community to find sustainability in their practice and in their careers – in any discipline.